Amazon PPC managed for profit, not screenshots
Most accounts do not have an ads problem — they have a structure problem. I rebuild campaigns around search intent, cut the spend that never converts, and hold the account to a target you actually care about: what is left after Amazon takes its cut.
What is usually wrong before I touch a bid
Nine times out of ten the account is doing three things at once: an auto campaign quietly funding irrelevant clicks, a handful of broad keywords absorbing most of the budget, and a target set from a ROAS number that has no relationship to the product’s margin. Nothing in that setup tells you which keyword is earning its place.
So the first job is separation. Research, ranking and harvest traffic get their own campaigns with their own budgets, so a term that converts can be scaled without dragging along the twenty that do not. Once the account is readable, bidding stops being guesswork.
Structure that survives scaling
Campaigns split by intent tier and match type, single-purpose ad groups, and a naming convention you can read at a glance. When spend doubles, the account still makes sense.
Bids tied to unit economics
Every target gets a break-even calculated from your real margin — fees, COGS, returns — then bid to a share of it. No blanket 25% ACoS rule applied to products with wildly different economics.
Search-term hygiene, every week
Converting terms get promoted into exact. Expensive non-converters get negated at the right level. This one habit is where most of the early savings come from.
Placement and dayparting control
Top-of-search premiums set where they earn their keep, product-page placements judged separately, and budgets shaped around when your buyers actually purchase.
Deliverables, in plain terms
- Account auditA full read of current structure, waste and missed opportunity before any change is made.
- Campaign rebuildNew architecture across Sponsored Products, Brands and Display, migrated without losing history.
- Keyword & ASIN targetingResearch grounded in search-term reports and competitor gaps, not a scraped keyword dump.
- Weekly optimisationBid moves, negatives, budget shifts and new tests — logged so you can see what changed.
- Negative keyword libraryA maintained list that stops the same wasted terms coming back through new campaigns.
- Monthly profit reportOne page: spend, sales, TACoS, margin impact, what changed and what is next.
The details that usually get skipped
- Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display all handled together
- Ranking campaigns kept separate from profitability campaigns so neither hides the other
- Competitor ASIN targeting and defensive campaigns on your own listings
- Budget pacing that does not run dry by 3pm on your best day
- Full change log — you can always see what was adjusted and why
No. Rebuilding an entire account in a week makes the results unreadable. Changes go in staged, so each one can be judged on its own before the next lands.
The existing campaigns keep running while new structure ramps. Anything performing is preserved or migrated deliberately — nothing profitable gets deleted to make the account look tidy.
From roughly $1,000 a month upward. Below that, the highest-value work is usually listing and creative rather than ads, and I will say so.
Want a straight answer on your account?
Tell me the marketplace, the category and what is going wrong. I will tell you whether this is the right service for it — or which one is.